A career highlight at TALA included elevating the brand’s E-Commerce Imagery, whereby we successfully enhanced product imagery and overall visual presentation, driving increased customer engagement. By introducing various shot types—including model shots, stills, mannequins, and fabric close-ups—we effectively captured customer interest and communicated product USPs and brand identity while allowing assets to go farther on multiple platforms. 

We ensured consistency in background and lighting, maintaining a premium feel across all platforms. This consistency has resulted in a cohesive and attractive product display on our website, emails, and social media channels. The refined lighting now competes with more premium brands, successfully positioning the company within a lifestyle category, rather than just an active one.

By using consistent model sizes, we made the products more shoppable and customer-friendly. The increase in image count per product allowed us to communicate more effectively with customers, showcasing products from multiple angles and in various contexts. This approach has provided a premium service while generating significant cost savings for the business by streamlining processes and reducing resource needs.

This project has been instrumental in positioning TALA as a premium, lifestyle-oriented company and ensuring the e-commerce platform delivers a top-tier customer experience, reducing returns and customer queries.